Internet Marketing and Online Business - Pluril

In this technological age, the Internet has become the go-to medium for advertising and new businesses. No other source can give a new or existing business the international exposure that the online world can. From affiliate programs, banner ads, search engine optimization, and direct customer marketing, the Internet offers so many ways to reach new clients. Everyone wants to be the next person to hit it rich, the stories of online companies making their founders overnight millionaires are too numerous to recount here. Internet marketing poses a variety of challenges however, with fierce competition being at or near the top of the list. Every day there are thousands of new websites launched, and most of them end up mired in obscurity.? Almost anyone with a limited knowledge base of website design can launch their own site in a small amount of time. It is imperative that when creating a site it is unique, imaginative, and easy to navigate. But creating the site is only the first step; the next crucial part of the process is driving traffic to the site. If you have a beautiful and fascinating site but nobody knows how to find it, what good is it doing? That is where search engine optimization comes into play. The major search engines are a common first stop when potential customers are trying to find a business, service, or product. In order to get prominent placement within the search engine, a website needs to have proper key words and terms relevant to their intended audience. To maximize traffic and create opportunities for revenue and growth, a site designer has to take search engine optimization into account. A good website will be easy to find, easy to read, and visually appealing at the same time. Another sound business strategy is to utilize current trends and create a site that is ahead of the curve is design and content. Cross marketing is essential; a good site will reach its target audience through a variety of channels. Companies can create their own applications, or ?apps?, which can be downloaded onto smart phones. This allows consumers or clients to access online content anywhere and anytime they please. A lot of apps now allow you to ?check in? using location based services built into smart phones, this targets specific consumer groups at specific times and locations with a concise marketing strategy. When a client walks into a certain place such as a restaurant or retail store, the app can notify them of a certain item that may be of interest to them.

- Written By: Phillip ?Thow

Source: http://www.pluril.com/internet-marketing-and-online-business/

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